Increase Online Traffic For Your Oklahoma City Real Estate Listing
Updated: Oct 19, 2022
Oklahoma City is a vibrant city with a strong economy and plenty of opportunities for people of all backgrounds. With so many things to do, it's no wonder that there are so many people who want to move here. And with the housing market in Oklahoma City booming, it's not too hard to find a great place either. So, if you're looking to increase online traffic for your Oklahoma City real estate listing, you've come to the right place!
There are a number of things you can do to increase online views for your listings. One is ensuring your listing is featured prominently on your company’s website. You should also make sure your listing is syndicated on popular real estate search engines and directories. You can also promote your listing through social media, email marketing, and pay-per-click advertising.
Seize a buyer’s attention with outstanding photos
The first, and arguably most important thing you can do is make sure that you are advertising your listing with professional photos. You want to show off the best features of the property, and it’s easier with high-quality pictures. The right photos will make your listings stand out among the competition and attract more visitors. A good photo will appeal to potential buyers more, but a bad one can scare them away.
Professional photos aren’t an absolute necessity, but exceptional photos are definitely worth the effort. Potential homebuyers often search online listings before they venture out to see homes in person. This makes that first impression critical. In this competitive OKC market, you simply can’t afford to list properties for sale with blurry, undersized, or dark photographs. You want your potential buyers to be engaged with bright, sharp, high-resolution photos.
Twenty or more meticulous and professionally taken photos highlighting your listing’s key features, potentially coupled with twilight photos, 3D scans, and aerial photos can elevate your listing in prospective buyers’ minds by drawing attention to what makes the property unique. For example, including aerial and drone photos of expansive, wooded lots can illustrate the space and seclusion many buyers seek.
Write brilliant descriptions to keep buyers engaged
To keep buyers engaged, craft great real estate listing descriptions using clear and concise language to highlight the property's unique selling points. Listings with rich narratives are more likely to result in inquiries and, eventually, a sale. Well-written listings can help to set your listing apart from the competition and give potential buyers a better idea of what your property has to offer.
Your listing's description is a valuable tool for drawing in buyers and helping them imagine what it would be like to live in your home. Be sure to include mention of any features that would be appealing to potential buyers, such as granite countertops, energy-efficient features, or a landscaped yard.
Be candid and forthcoming
There are some features of a home that may not be as appealing to buyers, but it's important to be honest about them. Buyers will appreciate having all the details about a property so that they can decide whether it's the right fit for them.
Elaborate on the condition of the home in your listing description, including whether it is selling as-is or requires renovations. If you position the home as an investment or long-term opportunity, recommend that as well. If it’s particularly suited for a smaller household, say that, too. It’s also OK to let buyers know what to expect when they tour a home that has been vacant for a while - homes in these conditions can still attract buyers who are specifically in the market for them.
Get the sellers involved
If you want to generate more views for your real estate listings, give each property a personal story. This helps to create a connection with potential buyers and makes them want to keep reading. Ask your sellers to provide additional details regarding upgrades and remodels, to provide a more complete profile of the home. It can help the sellers describe their favorite features and let buyers decide if it’s a home they want to explore further.
While you can implement most of these approaches with only a little time and planning, other strategies, such as professional photography, are a great investment. Ultimately, you want to entice potential buyers to your listing and the best way to do that is to make them look and sound exceptional.
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